Top Football Betting Sites - A Selection of UK's Most Trusted Bookmakers

Football betting is more than wagering - it ignites a passionate connection with the sport that goes beyond the outcome of a match. To help you enjoy it all safely with optimal benefits, we gathered and analyzed all the football betting sites available in the UK to find the most worthy.

On our website, you'll find rich insights about football betting, along with comprehensive reviews of all bookies listed below. If you are serious about punting, finding the best football betting sites is essential to ensure your optimal betting experience.

Best Football Betting Sites in the UK for 2024

# Bookie Advantages Markets Bonus Rating Review Bet
1
  • Live Streaming
  • 30,000+ betting markets
  • Fully licensed & certified
100+ Up To £30 in Free Bets
10/10
Betway ReviewClaim Now
2
  • Excellent betslip design
  • Good variety of promotions
  • A lot of youth tournaments and leagues
90+ Money back up to £40 + £10 Casino
9/10
Unibet ReviewClaim Now
18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Full T&C's apply.. #AD
3
  • Betting exchange
  • High betting limits
  • Competitive odds
100+ £20 Free Bet on the Exchange
9/10
Betfair ReviewClaim Now
4
  • Selection of bonuses
  • Cash-out function
  • Huge Range of Football Markets
110+ Up to £30* in Free bets
8/10
bet365 ReviewClaim Now
New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required, T&Cs, time limits & exclusions apply. #AD
5
  • Selection of bonuses
  • Competitive odds
  • 24/7 customer service
40+ Bet £10 get up to £50
8/10
Cooming SoonClaim Now
6
  • Fantastic odds
  • Plenty of daily promotions & free bets
  • 24/7 customer support
110+ 100% up to £50
8/10
10bet ReviewClaim Now
New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+
7
  • Live streaming
  • Competitive odds
  • Plenty of daily promotions & free bets
60+ Deposit £20 to win up to £2 000
8/10
Cooming SoonClaim Now
8
  • Excellent betslip design
  • Competitive odds
  • High betting limits
50+ Get up to £150
8/10
Cooming SoonClaim Now
9
  • Cash-out in-play feature
  • Live streaming
  • Acca insurance
130+ Bet £10 and Get £30* in Free Bets
8/10
William Hill ReviewClaim Now
*New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply.
10
  • Fully licensed & certified
  • High betting limits
  • Betting exchange
40+ 50% back on your first bet up to £25
8/10
Cooming SoonClaim Now

There are hundreds of bookmakers out there, but how do you select the right ones? By looking for the following features:

Competitive oddsThis is the least a sportsbook can do, and if they offer above-average odds, they certainly get bonus points for that.

Market variety There is only one thing better than having what you need: having plenty of choices on top of it. The more markets a sportsbook has, the better the experience.

Bonuses and promotions Incentives matter, and bookies are competing to incentivise us. When bookmakers compete, punters win

Customer support Nobody thinks about customer support until they need it. We think about it all the time, and we test it as well.

Live betting and streaming These have become staples of online football betting, but some sportsbooks’ live services are way better than others.

Betting apps Mobile technology adds a whole new layer of experience to online betting.

Betway - Best Online Betting for Football Offers

Pros:

  • A huge range of games and odds
  • Football-specific offers and promos
  • You can earn free bets

Cons:

  • Some of the popular live markets are missing
  • Live streaming options are limited
  • Some pages are difficult to read

The Betway brand covers many different ways of betting, so it’s no surprise to see football well-represented here. You can find all the top leagues and tournaments from around the planet, so you’ll almost always find a selection of live games to choose from. Enter a game and you’ll see many ways of betting, with markets like total goals scored, first goalscorer and so on. The Cash Out button gives you the option of collecting your current winnings and closing the bet.

There’s a wide range of promotions to help you get started smoothly when you join. A welcome offer lets your first deposit go further, while you can also pick up ongoing deals. Their offers include free bets and accumulator deals. Since football is so popular on this site, it’s no surprise to see that many of their best promotions are based on this sport.

Since the site is packed with information, it can take a moment to find what you’re looking for, but once you’re up and running you should find it easy to use and get around. The Betway mobile app is a smart choice if you want to be able to access their bets anywhere you go.

In terms of banking, many of the most trusted online payment methods are accepted for deposits and withdrawals. If you have doubts about this or any other part of the site, you can find the information you need in the online help section.

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*18+; T&C’s apply;

Unibet - Top UK Football Betting Site for Odds Boosts

Pros:

  • Odds boosts available
  • Attractive website
  • Lots of football on their live-streaming service

Cons:

  • Lack of football promotions at the time of writing
  • Some of their offers are of limited value
  • Not all banking methods are accepted

If you decide to look for the latest football odds on the Unibet site, you’ll find an attractive layout where each of the sports they cover is listed down the side of the screen. There’s no surprise in the fact that football has the largest number of bets of all sports, and you just need to click on this category to see live and upcoming games.

All the major leagues are here, from the EPL to the Bundesliga and more. You can also gamble on Champion’s League games and internationals. As you’d expect, there are many ways of betting on these games, from the outright winner to specific details such as corners awarded and cards given out.

Getting started with Unibet football betting is simple, as you just need to follow a short signup process and then make your first deposit. At this point, you’ll be asked to accept the welcome bonus that gets you off to a flying start with the chance to make a free bet. The list of payment methods isn’t particularly long but pretty much all of the most popular banking methods used by British gamblers are accepted.

This is a good all-around betting site that should appeal to football fans as well as people who want to bet on other sports.

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18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Full T&C's apply.. #AD

Betfair - Best Live Footballing Betting

Pros:

  • Live betting options
  • Easy website to navigate
  • Stream live football games

Cons:

  • Most bonus offers are for horse racing
  • Some withdrawal methods are quite slow
  • The bet builder option can be confusing

A professional setup and slick processes mark Betfair as one of the top football betting sites in the UK. There’s a huge list of football games from around the planet to choose from, with a variety of bet types available. Live betting is offered on games currently taking place, meaning that you can watch the games taking place over a live stream and choose to cash out when it suits you.

The Betfair site is easy to navigate and contains all the relevant information you need to sign up, add some funds and collect your welcome bonus. Their promotions page covers horse racing mainly but you can also pick up free bets and odds boosts for use on your football wagers.

The mobile sportsbook app lets you build the same bets as on the desktop site, with live betting also available in this way. With about 100,000 live sporting events streamed each year, it’s also a convenient way to look for the latest football games you might want to watch and bet on.

The site’s help section is where you can find out everything you need to know about practical matters like deposits and withdrawals as well as how to use your free bets. There’s a lot of useful information here that will help you to get started without any delays or problems.

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*18+; T&C’s apply;

bet365 - Top Football Betting for Building Bets

Pros:

  • Range of promos for 18+ players, T&Cs apply
  • Football is strongly featured
  • Bet builders can be used

Cons:

  • Can be awkward to locate some information
  • Some 18+ offers where T&Cs apply require high odds on wagers
  • Bank transfer withdrawals may be slow

Another of the biggest names in the UK sports betting market, bet365 covers just about any football game you might want to look for odds on, with a wide selection of live betting on games going ahead just now. They cover many other sports, too, but it’s football that might catch your eye thanks to the big selection of games from different leagues and cups.

The process of signing up and placing the first bet I found to be extremely simple. In next to no time, I was ready to place my first wager. They offer numerous ways of betting, with the bet builder option proving to be a good way of creating interesting wagers with different elements.

Live-streamed games are available, which you might find makes it easier to bet on live games. In addition, they have useful cashout and bet boost offers that you might like to check out. The site is easy to get around and their customer support team can be contacted 24/7 in several ways whenever you need a helping hand.

Overall, it’s a slick and professional approach to sports betting, with an emphasis on safety and security, that’s likely to give you something you’re interested in gambling on.

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New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required, T&Cs, time limits & exclusions apply. #AD

Betfred - Top Football Betting for Live Betting

Pros:

  • Many sports, including football
  • Daily price boosts are available
  • Good range of bonuses

Cons:

  • Mobile access can be slow
  • Not a lot of football-specific promotions
  • Withdrawals can take up to 48 hours in processing time

The Betfred website is one of the easiest to use, with the home page giving you links to the latest football bets, their current promotions and all the other information that you need quick access to. A bar at the top of the screen lets you go directly to the rest of the betting options they offer, while footie fans can just look for that sport on the sidebar.

Once you enter the football betting section, you’ll find the Champions League, the Europa League and all of the other top games coming up. As you’d expect, the options include betting on live games taking place at the time and others that will be getting played later.

All of the key features that are important in the online sports betting market are present here, meaning that you can cash out early and will find a good variety of live streams offered at all times. The first thing you need to do is register, which only takes a moment and leads you to the deposit process and the chance to collect a welcome bonus.

Betfred has an intuitive layout where you can quickly and easily find any open bets and cash out if it suits you. They also have a solid welcome offer where you can collect free bets, followed by other promotions, with football accas included.

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*18+; T&C’s apply;

10bet - Best UK Site for Mobile Football Betting

Pros:

  • Good-looking website
  • Sizable welcome bonus for newcomers
  • Easy-to-use mobile app

Cons:

  • Some deposit methods may be slower than others
  • Not many football promotions listed
  • Not all e-wallet deposits are eligible for the welcome offer

The 10bet home page has a strong focus on football, letting you see right away that they offer plenty of ways of betting on this sport. Choose the live bets tab and you’ll see the matches that are in progress or just about to kick off.

At the time of writing, the welcome bonus gives newcomers 100% extra, up to £50, with 8x wagering requirements and you have 60 days to use it. Other offers you might like the look of on their promotions page include boosts to winning accumulators and the chance to pick up free bets if more than a certain number of goals is scored in selected games.

There’s also currently a deal that encourages you to try their mobile app, as it gives you a £5 free bet when you wager £30 in this way. The live streaming is based mainly on horse racing, but you’ll also find some footie games, and all you need to enjoy live action is an account with funds in it.

Instant deposits can be made from £10 upwards using any of the typical methods such as debit cards and e-wallets. Withdrawals have a processing time of up to a couple of days and they can be carried out with many of the same methods.

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New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+

Grosvenor - Best Football Betting with Blog Articles and Tips

Pros:

  • Lots of information for new members
  • Their blog has news and tips
  • No free bet welcome offer

Cons:

  • The responsible gambling section is rather short
  • Live streaming options are limited
  • Just a few banking methods accepted

It’s easy to find the latest football odds at Grosvenor, with all the top leagues from Europe and beyond included on the list of games. The handy guides on the site let anyone completely new to sports betting understand right away what it’s all about.

The promos are split between casino and sports offers. For new members, the welcome bonus gives double the regular odds on any sports bet rather than a free wager. After that, ongoing offers are split between sports, with not a lot based on football games. However, they have a prediction game where you can win prizes by guessing how certain matches will end.

The site has all the details you need to know in terms of practical issues like how to make deposits and how to carry out responsible gambling. You should also find some interesting news and betting tips on their blog that lets you work out what wagers you might want to place next.

Make your first deposit using debit cards like Visa or Mastercard or e-wallets, including PayPal and ApplePay. The paysafecard gives you the option of using a prepaid card to fund your account, although you need to consider how you’re going to get out your winnings if you use this method.

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*18+; T&C’s apply;

32Red - Top Football Betting for Customer Support

Pros:

  • A bright and attractive website
  • Cash out lets you grab profits before the game ends
  • Excellent customer support

Cons:

  • Not all payment methods qualify for the welcome bonus
  • Few promos for footie fans
  • Lack of football on live-streaming

The 32Red brand is well-respected in the online gambling world, so it’s no surprise to find that their sports betting site is well-designed and easy to use. Everything is done professionally here, from the registration process to the ways they offer instant answers with 24/7 customer support.

Banking can be done using e-wallets and a variety of different debit cards. It’s worth noting that bank transfers can only be used for withdrawals and not for depositing money, while the prepaid paysafecard is only for deposits and not withdrawals. With a UK license, you can trust this site to look after you.

When you look through the live and upcoming odds, you’ll find a handy search facility that lets you look through the teams and leagues listed. Games and tournaments from many countries are included, and you just need to click on any of them to open up a betting slip.

The 32Red promotions are fairly limited at the time of writing, with an odds boost available on horse racing but not on football games. However, their use of competitive odds and the way you can build bets makes it a worthwhile site if you love betting on sports.

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*18+; T&C’s apply;

William Hill - Best Football Betting Site for Requesting Your Own Odds

Pros:

  • Lots of ways of betting
  • Ask for any odds you want
  • Various promos boost football odds

Cons:

  • Not many free bet options at the time of this review
  • You might get a chatbot rather than a human on live chat
  • Some people might find it difficult to navigate

This major betting brand has a site that’s packed with ways to bet and useful information but remains user-friendly and relatively uncluttered. Their football section is filled with all the biggest games as well as many relatively minor matches from around the different corners of the planet.

There are quite a few promotions listed, and a few of them are based on footie matches. You can even contact their team to ask them to create a price for any wager you have in mind. There’s also an odds boost and an acca boost available for football games.

Banking is always a key issue when betting online, and William Hill accepts deposits from a variety of sources, with many of the same methods accepted for withdrawals, too. Their banking process is fast and smooth, but you should bear in mind that each of these methods takes differing amounts of time.

Customer support is important in any betting site and William Hill has an extremely comprehensive help section that’s neatly divided into sections. Live chat is the quickest way to speak to someone and it’s open on a 24/7 basis. As a UK-regulated operator, they’re going to ask you to verify your identity but they make it as easy as possible to do so.

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*New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply.

Casumo - Top Football Betting Site for Responsible Gambling

Pros:

  • Numerous ways of betting on football matches
  • Welcome bonus refunds 50% of losing bets
  • Good, responsible gambling information

Cons:

  • Just a few deposit methods
  • No live streaming
  • No ongoing sports betting promos

With Casumo, you get a bright and welcoming where the live events are listed on the home page for you to jump straight into. Their football betting is comprehensive, with many different bet types like outright winner, total goals and next goal some of the most popular options.

To get started, you’ll need to go through a short registration process, and then you’ll get 50% up to £25 if your first bet doesn’t win. As with all sports betting bonuses, you should be sure to check the T&Cs carefully before going ahead. At the time of writing, there are no other sports betting offers for you to grab.

They’ve clearly worked hard to make this a welcoming site that’s simple to get to grips with. The wealth of responsible gambling information is also good to see. Live sports are one of Casumo’s strong points and it’s easy to place a bet as the action is taking place.

Banking is done through a relatively small number of accepted deposit and banking methods. However, the positive aspect of this is that you can be sure that they only use the most reputable cards and e-wallets for moving money in and out. As an operator that’s historically been focussed on their casino, we might see their sports betting offering improve over time.

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*18+; T&C’s apply;

The Available Betting Markets Are a Key Component of an Excellent Sportsbook

Value in everyday markets should be matched with choice, and when it comes to online football betting, that means a wide range of markets from each bookmaker. Moreover, the best online bookmaker for football should provide variety in both the types of bets and the available championships.

What Are the Most Popular Football Bets?

We have listed here the most popular football bets in no particular order. Some of these wagers are just popular with football fans, while others are unique to the sport.

Straight resultAlso known as 1X2, this is the simple case of betting on a win or a draw.

Individual goalscorers These bets have been around since before the Internet had even been dreamt of. We’re talking about separate bets for first, last and anytime scorers. In addition, the rise of live football betting sites has given us the new option of ‘next goalscorer’.

Total goals Football betting sites list a number of goal lines, starting at 0.5 and finishing at around 10.5 or possibly higher. Punters must then decide whether to go over or under a line and stake accordingly. There is an additional option for the exact number of goals, but this is much harder to predict and, as a result, is less popular.

Correct score It’s even tougher to call the exact outcome, but this type of bet has a strong following because the odds for an accurate prediction can be very profitable. When it comes to football betting sites, UK-based firms are very competitive on this particular bet, and it's widely available across sportsbooks.

Both Teams to Score (BTTS) This wager requires the bettor to decide whether both teams to score during the match in question. It's also possible to stake on either side to score in that game. As with any market that is related to goals, a quick look at a team's scoring record over recent matches offers strong indicators as to whether the bet will be successful.

Discipline bets You can’t bet on whether there will be a yellow card in a specific match, as they are incredibly common, but it is possible to bet on the odds of a send off. A small selection of football betting websites also publish a market on whether a specific player will get a yellow card.

Handicap bets Handicap bets are good to leverage both risk and profit. Additionally, they are excellent for betting on matches where the winner is evident.

These Are the Top Football Championships and Leagues to Bet On

In addition to bet types, there is another aspect of markets which is very important to football punters – the availability of championships and leagues. Nowadays, the best football betting sites offer competitions from all over the world, and there is coverage of games even in the most remote parts of the planet. However, some leagues and tournaments will always be more popular than others. Here are the competitions that remain the main focus for all football betting sites:

English Premier League

At the start of the 1992/93 season, the best teams in England broke away and formed the Premier League. More than 25 years later, the league has grown to become one of the best. When it comes to football betting, UK sportsbooks always give the EPL extensive coverage.

The Football Association Challenge Cup

The FA Cup is much older than the Premier League, but it's just as prestigious. Every club under the auspices of the Football Association takes part, and when the teams reach the finals in May, it’s one of the highlights of the sporting year.

La Liga

The top division in Spain features two giants of world football – Barcelona and Real Madrid. Some of the greatest players in the game compete in this league. Since it's such a big draw for spectators, it also gets a lot of attention from football betting sites across the web.

Copa Del Rey

This is the biggest domestic cup competition in Spain. Once again, Barca and Real feature heavily. The nation’s football is competitive, with Atletico Madrid and Sevilla providing stiff opposition, so this is an important area for the online football betting industry.

Serie A

This is the top Italian division, and the best bookies for football have hundreds of markets available. In the modern era, Juventus have been a dominant force, but there are challenges from top teams such as Inter and AC Milan.

Coppa Italia

This is the biggest knockout competition here, and the sportsbooks are particularly active when this competition reaches its later stages. Its first edition was held in 1922. Juventus is the competition's most successful club with 13 wins.

UEFA Champions League

The Champions League, or UCL, as it is often known, features the winners of individual European divisions and the best-placed teams below them. For the best football-betting sites across the net, this is one of the biggest events of the entire sporting calendar, and it is when you will find them at their busiest.

UEFA Europa League

This tournament is made up of strong teams across the continent who have finished just outside of the Champions League qualifying places. Once again, this is a competition that proves to be a big draw for the best football gambling sites, and there are lots of betting options available across the long tournament.

These are the main markets to look out for, so let’s now take a look at the top football betting sites marketwise:

Betway

Up To £30 in Free Bets

Football Leagues

100+
Unibet

Money back up to £40 + £10 Casino

Football Leagues

90+
Betfair

£20 Free Bet on the Exchange

Football Leagues

100+
Betfred

Bet £10 get up to £50

Football Leagues

40+
10bet

100% up to £50

Football Leagues

110+

How to Assess the Best Betting Odds

Which betting site is best for football? There are many ways to approach this question. All bettors need to know that they are getting good value for their money. So, the first point to consider is whether the site’s sportsbook has regular odds that keep pace with the rest of the industry. If you are doing the research yourself, there are two ways of carrying it out, and the first is to head over to the main odds-comparison websites.

Comparing football betting odds

You can compare betting odds at a glance there, but the problem is that the football betting sites listed tend to be only the established brands. That's a good start, but the newer brands aren’t covered, which means punters could be missing out on great value.

The only way to address this issue is to identify the online football betting site that you want to assess and check the prices yourself. This doesn't need to be a long process: Just pick a top football match and look at the odds for the results and a couple of prop bets, such as the first goalscorer. You’ll quickly see, by assessing the options, whether the bookie is competitive or not.

The value that can be found in regular, everyday odds can also be lifted by price boosts. Punters can find these on the best online football betting sites in the UK. While not essential, they are excellent bonuses to have when it comes to choosing a bookmaker.

Valuable Bonuses and Promotions Are Essential to the Sportsbook Experience

We’ve seen how value for money comes from competitive odds, but there are other ways for good football bookmakers to give their customers a little boost. Offers and promotions can take many forms, but the object of all of them is to provide an incentive in the shape of bonuses, free bet refunds and more.

These bonuses should come at the very start of your business relationship when you sign up for a new account. A welcome deal will typically offer a 50% or 100% match on your opening deposit up to around £50.00 or possibly higher. Alternatively, you may get £30.00 in free bet tokens in return for a £10.00 qualifying stake. The exact terms of each deal will be different depending on who you use. In terms of the best betting sites in the UK, customers should always find some form of a welcome bonus.

Football Betting Offers at Betfair

  • Free bets and price boosts

    Various promotional offers
    Top rated by bettors and exprerts

  • Sign-up Offer

    100% match on first deposit
    up to £20.00

  • Welcome Bonus

    £20 Free Bet
    on the Exchange

  • Betfair Boost

    Daily Price Boosts to increase
    your winnings

These initial deals can then be backed up by ongoing promotions across the lifetime of the account. For football matches, some bookies issue ‘Bore Draw Refunds’. In such wagers, losing bets in the ‘correct score’ markets are returned if a game finishes with no goals. Also, there are acca insurances, where refunds are sent if one leg of a four-fold or higher lets you down. Furthermore, there are even acca boosts, where a percentage of additional profit is sent in the event of a long, straight-line winning multi.

Lots of other deals are available, and you can check our ‘Offers’ page for more details on promotions. Bonuses take many different forms, and customers should always check the exact terms and conditions of each one. Just remember that the best football betting sites should be providing offers and promotions throughout the lifetime of an account.

What You Absolutely Need to Know about Security and Licencing

All trusted football betting sites are very open about their licencing, security and collaborating organisations. There are four main types of logos you will see at the bottom of a site’s homepage, and they all serve an important purpose in your betting experience:

There Is a Lot of Value in Both Live Betting and Live Streaming

The 21st century undoubtedly belongs to live betting. Punters can recognise the elemental pull of knowing what's about to happen. It doesn't matter whether you are watching the match on TV or at the stadium: What matters is that suddenly everything seems clear to you. It is not a rational thing: It is a primal, intuitive force which is understood beyond words, and we colloquially call it ‘gut feeling’.

What do you do when you have such a feeling? Take out your phone and make a bet on the best live football betting sites, of course: This is what in-play wagering is for. Nowadays, it is unthinkable for bookmakers to not offer in-play markets. There is also the prospect of finding better odds than those in the ante-post equivalents.

While some value comes with great odds, you should also expect the best in-play football betting sites to list as many markets as they would pre-match. A quick scan of the live section of any sportsbook will quickly tell you whether there is an extensive selection or just the results and a few prop bets.

Finally, if a picture is worth a thousand words, imagine the value of live footage. This is where live streaming comes. Punters recognise an opportunity when they see one, and some football matches offer plenty of opportunities from start to finish. However, you need to watch the game somewhere, and nowadays, sportsbooks are the only easily accessible providers of live streaming for some games.

There is plenty of value to be found in both live betting and live streaming. We have gathered the most useful information on the best live betting sites for your convenience. Make sure to check our dedicated ‘Live Betting’ and ‘Live Streaming’ pages for extra insights and tips. You can also find a list of live betting bookmakers there.

Mobile Betting Apps Facilitate a Seamless Betting Experience

The importance of a mobile betting app is often overlooked, but punters are fast to recognise the utility of a good app when they run across a shoddy one. Fortunately, the best football betting sites offer solidly engineered software, and the probability of your phone crashing during a pivotal moment is minimal.

In all cases, apps should be free to use and available for iPhone and Android. They should be easy to find and install, but most importantly, they should provide the same functions as the main betting website. Moreover, they should absolutely use the same login details as the website.

As far as the top football betting sites are concerned, there shouldn't be any issues, and the app should suit your gambling needs. Having one is a plus for any punter, so check the availability with your bookmaker. Or you can do one better and check our dedicated page of mobile betting apps and all the tricks and tips that will come in handy.

Football Betting Sites UK Provide Multiple Payment Options

Football betting is in no small part about money, and the transactional nature of wagers is facilitated in numerous ways. In general, the more flexible a sportsbook is with financial transfers, the better experience punters will have in this regard. Here are the main methods to load cash into your betting account and unload it back into your pocket:

Football Betting Is a Lifestyle Choice

Sports betting has always been more than just a hobby. For dedicated punters, it’s sort of a primal calling, while for casual ones, it’s becoming more and more of a lifestyle choice. Is it about seeing the future, or perhaps analysing information successfully? The thrill of risk, the joy of triumph, the learning experience of losing gracefully… perhaps there is no need to explain it. Sports betting is here, and for the last century, it has grown from being illegal to a multibillion industry.

Betting Shops Have Moved from the Backstreet to the High Street

Over the past 40 years, betting shops have gradually moved their venues to more prominent locations. It is arguable whether this was the cause or the effect of the diminishing stigma associated with gambling. However, sports betting has earned back the place of significance it occupied in Roman times, both literally and figuratively.

Betting Shops for football betting

While it may not be essential for the best football gambling sites to have betting shops in the real world, there are some definite benefits. The majority of football betting sites who own shops opened them many years ago, long before the Internet was invented. That means they are established brands who have an element of trust.

There is also the convenience factor, since UK customers can simply pop into a shop if they are passing by. They don’t even have to open an account to pick a market and place a bet.

Bookies have also started to introduce added incentives such as loyalty cards. Others will even let you withdraw your online winnings as cash from a physical betting shop. It's not an essential requirement, but as you can see, there are some definite benefits here.

Football Sponsorship Promises Brand Visibility for Sportsbooks

Bookmakers and football are becoming more and more intertwined in the public eye. For the 2018/2019 season, nine teams in EPL were sponsored by gambling companies. This has created concern that the betting industry is becoming increasingly popular, which will exacerbate issues like problem gambling.

On the other hand, major bookmakers are competing through sponsorships, and competition between businesses is always good for customers. In this case, we get better football as a direct result of these multimillion-pound deals.

A Peek into the Top Football Betting Myths

Nowadays, there are a lot of popular misconceptions about betting on football. While there is a grain of truth in each of them, it is so distorted that all meaning has been lost. The worst part is that these myths are actually quite easily dispelled by quick research, but people continue to perpetuate them without giving them much thought. Here are the top three:

Bookmakers Always Win

This is a variation of ‘the house always wins’, which is used for casinos. However, casinos offer games like roulette and blackjack, which have a distinct edge in favour of the house. In contrast, bookmakers don’t win by betting against punters.

They win by charging a commission on each bet. This commission is often called vigorysh, vig, overround or margin. In addition, bookies set the odds in such a way to attract punters on both ends of an outcome. In the end, even this doesn’t guarantee a win for them: Badly made odds can cost bookmakers millions of pounds. Paddy Power goes as far as proudly advertising such losses and paying them out early.

Bookmakers Will Suspend Your Account If You Win Consistently

Bookmakers do study the accounts of consistent winners and may even go as far as to check your account with other bookmakers to determine whether you are engaging in arbitrage betting, aka ‘arbing’. If they do discover any violations of their terms and conditions, they can suspend your account. However, if there are no violations, all they can do is cry their eyes out. Their tears taste as sweet as marshmallows.

Everyone Loses in the Long Term

This is yet another myth with probable origins in casino games. While the majority of football punters do lose money in the long term, there are a lot of bettors that stay on the profitable end of the goal line. After all, sports betting is more akin to stock trading, where knowledge of both the game and wagering pays off. Make sure to check our ‘Strategy’ page for more info on how to keep the ball turning in your favour.

Alternative Football Markets: Fantasy Football and Virtual Football

As we have already seen, the betting industry is a very fluid one. To survive and thrive in such an environment, the best football gambling sites have to stay ahead by innovating. New trends are coming online all the time, and there is a host of new betting opportunities for punters to enjoy.

How to place bets on virtual foootball?

One of the more popular options is fantasy football, and while this concept has been around for many years, online sportsbooks are only now starting to embrace it. The game originated from national newspapers in the 1990s, and in football terms, it involves picking a national team from the hundreds of players available across a division.

Players assemble their imaginary squads and earn points for goals, assists and clean sheets. In time, the concept was picked up by specialised football betting websites. Now, it's a big hit in the United States, where a number of daily fantasy sites (DFS) have cropped up. With American laws on gambling just starting to be relaxed, we can expect the best football betting sites in the UK and Europe to pick this trend up and develop it further.

The game of virtual football is sometimes confused with the fantasy version, but it's important to understand that these are two completely separate entities. Virtual football games are played between computer-generated characters, and they were initially picked up by physical betting shops before being transferred online.

Love the Game

In the end, the passion for the greatest game can easily be combined with the thrill of football betting into an invigorating mixture. If you need more information on finding the best sites to bet on football games, don't forget to check our other pages. There, you can discover useful information on many punting-related subjects.

Additional Resources for Online Football Betting

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